Basics
Articles, guides and benchmarks on Basics.
13 articles
WhatsApp Business Account Disconnected: How to Fix It
WhatsApp messages stopped and flows erroring? Your account is disconnected, not banned — usually a partner removed from your Meta Business Portfolio.
Set Up WhatsApp Business: App, Profile, What's Next
Download, register, verify and fill in your profile — plus the honest answer on converting a personal number and when to move to the Platform.
WhatsApp Business API: What It Is and Who Needs It
What the WhatsApp Business API is, why access runs through a provider, what changes day to day, and how to tell whether your Shopify store needs it yet.
WhatsApp Service Messages: What Changes on 1 October
From 1 October 2026 Meta charges for WhatsApp service messages and for utility templates sent inside the 24-hour window. What it means for a Shopify store.
WhatsApp Business Solution Provider: How to Choose
Pick a WhatsApp Business Solution Provider on five verifiable criteria: onboarding, Shopify depth, template handling, fee structure and how you would leave.
Is WhatsApp Business Free? App vs. Platform
The WhatsApp Business app is free to download. The Business Platform is not — a provider fee plus Meta's per-message fee. Which one your Shopify shop needs.
WhatsApp Business Landline Number: What Works
Yes, you can register a landline for WhatsApp Business - extensions excepted. How verification works, what breaks, and the number a Shopify store should use.
WhatsApp Business Verification: The Blue Badge Explained
WhatsApp's verified business badge is blue, not green. The four eligibility rules, how to request it in WhatsApp Manager, and why you can sell without it.
Does WhatsApp Show Birthdays? What Stores Need to Know
No — WhatsApp exposes no birthday field to businesses. Its business profile carries name, address, category, description, email, website and hours.
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