Basics
Articles, guides and benchmarks on Basics.
18 articles
WhatsApp Message Templates: Categories, Approval, Rejection
Marketing, Utility or Authentication — Meta decides your WhatsApp template category, can change it after approval with a day's notice, and that sets the price.
WhatsApp Cloud API: What Running It Yourself Takes
What the WhatsApp Cloud API gives you, the Meta assets and limits it documents, and why for most Shopify stores the build costs more than the API itself.
Why Your WhatsApp Business Account Is Blocked From Sending
Your WhatsApp integration still shows connected but nothing goes out. What Meta's health_status BLOCKED means, which part is blocked, and how the appeal works.
Switching Partners Is Not Supported in This Flow
WhatsApp blocks the switch because your number is still shared with your old provider. What to disconnect, what you keep, and what to do if the error stays.
WhatsApp Account Under Review: What It Means
"Account under review" is a decision pending, not a ban. What the state means, what to do while it runs, and the reflexes that make it worse.
WhatsApp Business Account Disconnected: How to Fix It
WhatsApp messages stopped and flows erroring? Your account is disconnected, not banned — usually a partner removed from your Meta Business Portfolio.
Set Up WhatsApp Business: App, Profile, What's Next
Download, register, verify and fill in your profile — plus the honest answer on converting a personal number and when to move to the Platform.
WhatsApp Business API: What It Is and Who Needs It
What the WhatsApp Business API is, why access runs through a provider, what changes day to day, and how to tell whether your Shopify store needs it yet.
WhatsApp Service Messages: What Changed on 1 October
Since 1 October 2026 Meta charges for WhatsApp service messages and for utility templates sent inside the 24-hour window. What it means for a Shopify store.
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