Category

Automation

Articles, guides and benchmarks on Automation.

7 articles

Keaz cover: automating a WhatsApp reminder message with a Flow trigger, a delay and a message template
Automation

WhatsApp Reminder Message: How to Automate One

A WhatsApp reminder is a Flow: trigger, delay, template. Get the category right and it stays utility. Add a discount and Meta reprices it as marketing.

Nils Spölgen7 min
Keaz cover: diagnosing a WhatsApp flow not triggering with the 30-day trigger history
Automation

WhatsApp Flow Not Triggering? Read the Trigger History

A WhatsApp flow not triggering sends nothing and reports no error. The 30-day trigger graph turns I think it is running into a number. Here is how to read it.

Nils Spölgen9 min
Keaz cover: capturing a phone number at checkout in a Shopify store
Automation

Phone Number at Checkout: The Biggest Coverage Lever

Shopify stores capture a phone number at checkout on about 22% of orders. Asked for clearly, that rises to 65-70% - the single biggest WhatsApp coverage lever.

Nils Spölgen7 min
Keaz cover: how trigger filters decide which contacts enter a WhatsApp Flow
Automation

WhatsApp Flow Trigger Filters: Target by Product

Trigger filters decide who enters a WhatsApp Flow. One filter with several products means any of them; two filters mean both — plus all five triggers.

Nils Spölgen8 min
Keaz cover: setting up an automated WhatsApp welcome message for a Shopify store
Automation

WhatsApp Welcome Message: Set Up an Automated Flow

A WhatsApp welcome message in Keaz is a Flow: pick the trigger, write one screen, set the opt-in level. Phone capture rises from 22% to 65-70%.

Nils Spölgen7 min
Keaz cover: recovering abandoned Shopify carts with WhatsApp
Automation

WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts

Recover abandoned Shopify carts on WhatsApp: when the flow fires, what the message says, realistic recovery rates by vertical, and how to measure it.

Nils Spölgen9 min
Keaz cover: collecting Google reviews via WhatsApp with a one-tap review link
Automation

Collect Google Reviews via WhatsApp (Step-by-Step)

How to collect Google reviews via WhatsApp: when to ask, a copy-paste request message, an automated flow, and the mistakes that get you ignored.

Nils Spölgen4 min
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