WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
Churn Rate: How to Calculate It and What's Normal
Churn rate is a subscription metric. Here is the formula, the published benchmark bands, and what the number can and cannot tell a Shopify store.
Ecommerce Customer Retention: The Two Numbers That Matter
Retention advice is written for SaaS. Here is how a Shopify store measures retention rate and repeat purchase rate — and the four levers that move them.
Customer Lifetime Value: How to Calculate and Raise It
What customer lifetime value really is, how to work it out from your Shopify data, and the four levers that move it - plus the mistakes that inflate the number.
Set Up WhatsApp Business: App, Profile, What's Next
Download, register, verify and fill in your profile — plus the honest answer on converting a personal number and when to move to the Platform.
Click to WhatsApp Ads: What Happens After the Click
Click to WhatsApp ads open a free 72-hour window if you reply within 24 hours. What the window covers, what messaging costs after it, and how to automate the reply.
WhatsApp Chatbot for E-Commerce: What Actually Works
A WhatsApp chatbot in a shop is rules, not AI. The three keywords every Keaz account has, the one capped fallback, and why 24 hours decides the design.
WhatsApp Reminder Message: How to Automate One
A WhatsApp reminder is a Flow: trigger, delay, template. Get the category right and it stays utility. Add a discount and Meta reprices it as marketing.
WhatsApp Business API: What It Is and Who Needs It
What the WhatsApp Business API is, why access runs through a provider, what changes day to day, and how to tell whether your Shopify store needs it yet.
WhatsApp Service Messages: What Changes on 1 October
From 1 October 2026 Meta charges for WhatsApp service messages and for utility templates sent inside the 24-hour window. What it means for a Shopify store.
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