WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
Schedule WhatsApp Messages: How to Send Later
Two ways to time a WhatsApp send on Shopify: schedule a newsletter to the minute with Send later, or let a flow time itself per contact.
WhatsApp Click-to-Chat Link: How to Create One (wa.me)
A WhatsApp click-to-chat link is one URL: wa.me plus your number in international format. Build it in five steps, then make the tap capture the contact.
WhatsApp Repeat Customers: Turn One Order Into Three
Three WhatsApp flows turn one-time buyers into repeat customers: Post-Purchase (+10-15% repeat rate), Re-Order Reminder (12-22%), Winback (3-7%).
Phone Number at Checkout: The Biggest Coverage Lever
Shopify stores capture a phone number at checkout on about 22% of orders. Asked for clearly, that rises to 65-70% - the single biggest WhatsApp coverage lever.
WhatsApp QR Code: Turn Offline Touchpoints Into Subscribers
A WhatsApp QR code only pays off if the scan starts something. How to generate one per placement, collect a valid opt-in, and see which placement works.
WhatsApp for Beauty and Skincare Stores: A Playbook
Beauty stores see 94% open rates and 8-12% conversion on WhatsApp. Which three flows to switch on first, what the messages say, and what 90 days adds.
WhatsApp Channels for Shopify Stores: What They Do
A WhatsApp Channel is a one-way broadcast: no replies, no phone numbers, no order data. How to create one in five steps, and what it cannot do for your shop.
WhatsApp Flow Trigger Filters: Target by Product
Trigger filters decide who enters a WhatsApp Flow. One filter with several products means any of them; two filters mean both — plus the five triggers explained.
WhatsApp for Subscription Brands: Cut Churn, Save Payments
The three WhatsApp flows that move subscription churn: skip/swap/pause at 17.2%, failed-payment recovery at 14.8%, cancel-save at 12.5%. How to set them up.
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