Category

Newsletters

Articles, guides and benchmarks on Newsletters.

9 articles

Keaz cover: choosing an Omnisend alternative for Shopify by starting from your own automated flows
Newsletters

Omnisend Alternative for Shopify: Start With Your Flows

Looking for an Omnisend alternative? Two or three automated messages earn almost everything. Audit those first, then check only three things against them.

Nils Spölgen7 min
Keaz cover: unbundling a Brevo alternative into the four jobs the subscription was doing
Newsletters

Brevo Alternative for Shopify: Unbundle Before You Switch

Brevo bundles email, SMS, chat and automation. Before you shortlist an alternative, work out which of those jobs is actually failing — and replace only that.

Nils Spölgen7 min
Keaz cover: what a WhatsApp broadcast list can and cannot do for a Shopify store
Newsletters

WhatsApp Broadcast List: What It Can and Cannot Do

A broadcast list only reaches people who saved your number. What that costs a Shopify store, and what to use once the list outgrows the app.

Nils Spölgen9 min
Keaz cover: segmenting WhatsApp contacts using Shopify order data and channel behaviour
Newsletters

WhatsApp Customer Segmentation: Where to Start

Segment WhatsApp contacts on Shopify order data and channel behaviour. The five segments worth building first, and how to check one is worth sending to.

Nils Spölgen7 min
Keaz cover: how Shopify stores send a WhatsApp broadcast safely
Newsletters

WhatsApp Broadcast: How to Send One Safely

A WhatsApp broadcast is safe when consent, template category and send size line up. New numbers start at 250 recipients per 24 hours — here is the order.

Nils Spölgen7 min
Keaz cover: the Klaviyo WhatsApp integration, running email and WhatsApp together
Newsletters

Klaviyo WhatsApp Integration: How to Run Both Channels

Klaviyo WhatsApp integration done right: which channel sends which message, how to avoid double-messaging, and what results are realistic.

Nils Spölgen7 min
Keaz cover: how to set up a WhatsApp newsletter for a Shopify store
Newsletters

WhatsApp Newsletter for Shopify: Setup, Opt-in, Templates

A WhatsApp newsletter isn't a WhatsApp feature — it's an opt-in list plus approved templates. The setup, the opt-in sources, and what to actually send.

Nils Spölgen6 min
Keaz cover: scheduling WhatsApp messages and newsletters for a Shopify store
Newsletters

Schedule WhatsApp Messages: How to Send Later

Two ways to time a WhatsApp send on Shopify: schedule a newsletter to the minute with Send later, or let a flow time itself per contact.

Nils Spölgen8 min
Keaz cover: WhatsApp newsletter for food and beverage Shopify stores
Newsletters

WhatsApp Newsletter for Food and Beverage Stores

Food and beverage stores see 13% welcome-to-buy and 20% cart recovery on WhatsApp. What to send, how often, and which flow earns the most.

Nils Spölgen6 min
Newsletter

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