Benchmarks
Articles, guides and benchmarks on Benchmarks.
6 articles
Churn Rate: How to Calculate It and What's Normal
Churn rate is a subscription metric. Here is the formula, the published benchmark bands, and what the number can and cannot tell a Shopify store.
Ecommerce Customer Retention: The Two Numbers That Matter
Retention advice is written for SaaS. Here is how a Shopify store measures retention rate and repeat purchase rate — and the four levers that move them.
Customer Lifetime Value: How to Calculate and Raise It
What customer lifetime value really is, how to work it out from your Shopify data, and the four levers that move it - plus the mistakes that inflate the number.
WhatsApp for Beauty and Skincare Stores: A Playbook
Beauty stores see 94% open rates and 8-12% conversion on WhatsApp. Which three flows to switch on first, what the messages say, and what 90 days adds.
WhatsApp for Subscription Brands: Cut Churn, Save Payments
The three WhatsApp flows that move subscription churn: skip/swap/pause at 17.2%, failed-payment recovery at 14.8%, cancel-save at 12.5%. How to set them up.
WhatsApp vs. Email Marketing: What the 2026 Numbers Really Say
WhatsApp vs. email marketing for Shopify DTC: 90%+ read rate vs 30–40% opens and 1.6x CVR — conservatively modeled across 8 verticals.
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