Benchmarks

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3 articles

Keaz cover: WhatsApp flows and conversion benchmarks for beauty and skincare stores

WhatsApp for Beauty and Skincare Stores: A Playbook

Beauty stores see 94% open rates and 8-12% conversion on WhatsApp. Which three flows to switch on first, what the messages say, and what 90 days adds.

Nils Spölgen7 min

Keaz cover: WhatsApp retention flows for subscription brands — skip, swap, pause, failed-payment recovery and cancel-save

Benchmarks

WhatsApp for Subscription Brands: Cut Churn, Save Payments

The three WhatsApp flows that move subscription churn: skip/swap/pause at 17.2%, failed-payment recovery at 14.8%, cancel-save at 12.5%. How to set them up.

Nils Spölgen7 min

Keaz cover: WhatsApp vs. email in DTC — 90%+ read rate vs. 30–40% email opens

Benchmarks

WhatsApp vs. Email Marketing: What the 2026 Numbers Really Say

WhatsApp vs. email marketing for Shopify DTC: 90%+ read rate vs 30–40% opens and 1.6x CVR — conservatively modeled across 8 verticals.

Nils Spölgen4 min

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