Marketing
Articles, guides and benchmarks on Marketing.
13 articles
WhatsApp Advertising: What You Can and Cannot Buy
You cannot buy an ad slot inside a WhatsApp chat. Here are the three things merchants mean by WhatsApp advertising, and which one a Shopify store can use.
Conversational Commerce: What It Is and What It Isn't
Conversational commerce means selling inside a thread the customer keeps — triggered by real shop events, two-way, and attributed per flow.
Customer Engagement Software: What to Check Before Buying
Every engagement tool can send a message. Four numbers decide which one to buy: reachable share, time to first campaign, attributed revenue, repeat purchases.
WhatsApp Catalog: How to Set One Up and What It Does
How to set up a WhatsApp catalog, which product message formats exist, and the commerce setting most stores miss. Based on Meta's docs, September 2026.
Mailchimp Alternative for Shopify: Start With Four Numbers
Before you shortlist a Mailchimp alternative, pull four numbers out of Shopify. They decide whether you need a new email tool, a second channel, or neither.
Klaviyo Alternative: What to Evaluate Before You Switch
Looking for a Klaviyo alternative for your Shopify store? Five questions decide it - and for most stores the answer is a second tool, not a swap.
Click to WhatsApp Ads: What Happens After the Click
A Click to WhatsApp ad can open a free entry point window of up to 7 days if you reply within 24 hours. What it covers, what it costs after, how to automate.
WhatsApp Business Alternative: How to Choose One
Most people searching for a WhatsApp Business alternative need one of two things: the API, or a better vendor. Six questions decide it, in ten minutes.
Superchat Alternative for Shopify: How to Choose
Comparing a Superchat alternative for your Shopify store? Six questions decide it — starting with whether you can see revenue per flow, not per channel.
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