Marketing
Articles, guides and benchmarks on Marketing.
10 articles
WhatsApp Catalog: How to Set One Up and What It Does
How to set up a WhatsApp catalog, which product message formats exist, and the commerce setting most stores miss. Based on Meta's docs, September 2026.
Mailchimp Alternative for Shopify: Start With Four Numbers
Before you shortlist a Mailchimp alternative, pull four numbers out of Shopify. They decide whether you need a new email tool, a second channel, or neither.
Klaviyo Alternative: What to Evaluate Before You Switch
Looking for a Klaviyo alternative for your Shopify store? Five questions decide it - and for most stores the answer is a second tool, not a swap.
Click to WhatsApp Ads: What Happens After the Click
Click to WhatsApp ads open a free 72-hour window if you reply within 24 hours. What it covers, what messaging costs after it, and how to automate the reply.
WhatsApp Business Alternative: How to Choose One
Most people searching for a WhatsApp Business alternative need one of two things: the API, or a better vendor. Six questions decide it, in ten minutes.
Superchat Alternative for Shopify: How to Choose
Comparing a Superchat alternative for your Shopify store? Six questions decide it — starting with whether you can see revenue per flow, not per channel.
WhatsApp Marketing Examples: 7 Campaigns That Convert
Seven WhatsApp campaign patterns for Shopify stores, with the conversion band each typically hits — cart recovery 18–30%, back-in-stock 25–40%.
Repeat Customers: How to Turn One Order Into Three
Repeat customers are the cheapest revenue in a Shopify store. Three event-triggered flows lift repeat purchase rate 10-15%, reorders 12-22%, winback 3-7%.
RFM Analysis for Shopify: Scoring and the 11 Segments
RFM sorts customers by recency, frequency and spend. Shopify scores each 1–5 and files everyone into 11 groups — here is which ones deserve a message.
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