Marketing

Articles, guides and benchmarks on Marketing.

3 articles

Keaz cover: three WhatsApp flows that turn one-time Shopify buyers into repeat customers

WhatsApp Repeat Customers: Turn One Order Into Three

Three WhatsApp flows turn one-time buyers into repeat customers: Post-Purchase (+10-15% repeat rate), Re-Order Reminder (12-22%), Winback (3-7%).

Nils Spölgen7 min

Keaz cover: how RFM segmentation groups Shopify customers by recency, frequency and spend

Marketing

RFM Segmentation for Shopify Stores: A Practical Guide

RFM sorts customers by recency, frequency and spend. Shopify scores each 1-5 and files everyone into 11 groups - here is which ones deserve a message.

Nils Spölgen8 min

Marketing

WhatsApp Marketing for Shopify — the complete guide

The complete WhatsApp marketing playbook for Shopify merchants: opt-in, flows, and automation — conservatively measured, ready to ship.

Nils Spölgen1 min

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