Basics
Articles, guides and benchmarks on Basics.
18 articles
WhatsApp Business Solution Provider: How to Choose
Pick a WhatsApp Business Solution Provider on five verifiable criteria: onboarding, Shopify depth, template handling, fee structure and how you would leave.
Is WhatsApp Business Free? App vs. Platform
The WhatsApp Business app is free to download. The Business Platform is not — a provider fee plus Meta's per-message fee. Which one your Shopify shop needs.
WhatsApp Business Landline Number: What Works
Yes, you can register a landline for WhatsApp Business - extensions excepted. How verification works, what breaks, and the number a Shopify store should use.
WhatsApp Business Verification: The Blue Badge Explained
WhatsApp's verified business badge is blue, not green. The four eligibility rules, how to request it in WhatsApp Manager, and why you can sell without it.
Does WhatsApp Show Birthdays? What Stores Need to Know
No — WhatsApp exposes no birthday field to businesses. Its business profile carries name, address, category, description, email, website and hours.
WhatsApp Business Web: Use It on Any Computer
Open WhatsApp Business in your browser at web.whatsapp.com, or install the desktop app on Windows or Mac. Setup takes three steps — and here's where it stops.
WhatsApp vs. WhatsApp Business: The Difference Explained
WhatsApp, the Business app, or the Business API? The difference explained — with a side-by-side and what fits a Shopify store.
WhatsApp Business with Multiple Users: App vs. API
Can multiple people use one WhatsApp Business account? App vs. API for teams: shared inbox, roles, devices and a 15-minute setup.
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