Basics

Welcome to Keaz

Nils SpölgenJuly 10, 20261 min readLast reviewed: October 2026
Keaz cover: welcome to Keaz — WhatsApp marketing built on Shopify

In short

Keaz is a WhatsApp-first marketing automation platform for ecommerce teams — flows, broadcasts, and a shared inbox in one place.

Keaz is a WhatsApp-first marketing automation platform built for ecommerce teams that want conversational reach without the overhead of stitching together half a dozen tools.

What does Keaz do?

Keaz centralises every WhatsApp touchpoint in one place: automated Flows, newsletters to whole segments, and a shared inbox for your team. You ship campaigns, automate replies and see your cost per message without switching tools.

A Flow reacts to an event in your shop and then runs on its own for every contact that meets its conditions. A newsletter goes out once to a segment, immediately or scheduled. Our guide to the WhatsApp newsletter walks through the setup. If more than one person works the same channel, the post on the WhatsApp shared inbox explains how one number serves a whole team. Every building block is listed on the templates and features page.

Why WhatsApp?

WhatsApp gets read. In most markets open rates sit well above email and SMS — not because the channel is new, but because it is the same thread your customers already write in. What matters, though, is not the open rate. It is the incremental revenue the channel adds.

So we would rather do the conservative sum. You can work out what an additional WhatsApp channel realistically means for your shop with the Keaz forecast, and the assumptions behind it are set out in the methodology. One condition does not move either way: documented consent. No opt-in, no sending.

This was the first post on the Keaz blog. Playbooks, product updates and customer stories land here — counted conservatively rather than phrased impressively. Want to see how much revenue WhatsApp could realistically add to your store? Run the forecast for your store.

Nils Spölgen

Nils Spölgen

Founder at Keaz. Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims. View profile

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