WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
Klaviyo WhatsApp Integration: How to Run Both Channels
Klaviyo WhatsApp integration done right: which channel sends which message, how to avoid double-messaging, and what results are realistic.
WhatsApp Newsletter: How to Set One Up for Shopify
A WhatsApp newsletter isn't a WhatsApp feature — it's an opt-in list plus approved templates. Here is how Shopify stores build one people actually read.
Schedule WhatsApp Messages: How to Send Later
Two ways to time a WhatsApp send on Shopify: schedule a newsletter to the minute with Send later, or let a flow time itself per contact.
WhatsApp Click-to-Chat Link: How to Create One (wa.me)
A WhatsApp click-to-chat link is one URL: wa.me plus your number in international format. Build it in five steps, then make the tap capture the contact.
WhatsApp Repeat Customers: Turn One Order Into Three
Three WhatsApp flows turn one-time buyers into repeat customers: Post-Purchase (+10-15% repeat rate), Re-Order Reminder (12-22%), Winback (3-7%).
Phone Number at Checkout: The Biggest Coverage Lever
Shopify stores capture a phone number at checkout on about 22% of orders. Asked for clearly, that rises to 65-70% - the single biggest WhatsApp coverage lever.
WhatsApp QR Code: Turn Offline Touchpoints Into Subscribers
A WhatsApp QR code only pays off if the scan starts something. How to generate one per placement, collect a valid opt-in, and see which placement works.
WhatsApp for Beauty and Skincare Stores: A Playbook
Beauty stores see 94% open rates and 8-12% conversion on WhatsApp. Which three flows to switch on first, what the messages say, and what 90 days adds.
WhatsApp Channels for Shopify Stores: What They Do
A WhatsApp Channel is a one-way broadcast: no replies, no phone numbers, no order data. How to create one in five steps, and what it cannot do for your shop.
Get the WhatsApp growth playbook
Tactics, benchmarks, and templates — straight to your inbox. No spam.