Everything a Shopify merchant needs to turn WhatsApp into a measurable revenue channel — from first opt-in to automated post-purchase flows. Start here, then work through each chapter.
In this guide
- Getting started with KeazWhat Keaz does, and why WhatsApp beats email for commerce.
- Building your first opt-in flowCollect WhatsApp consent at checkout, GDPR-compliant.
- Automating post-purchase journeysOrder updates, cross-sell, and review requests on autopilot.
How to use this guide
Each chapter below is a standalone article. Read them in order for the full playbook, or jump straight to the topic you need.
New chapters are added as we publish them. Subscribe to get notified when the next one drops.
Nils Spölgen
Founder at Keaz. Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims. View profile