Marketing

Articles, guides and benchmarks on Marketing.

13 articles

Keaz cover: seven WhatsApp campaign patterns for Shopify stores and the conversion band each one typically hits

WhatsApp Marketing Examples: 7 Campaigns That Convert

Seven WhatsApp campaign patterns for Shopify stores, with the conversion band each typically hits — cart recovery 18–30%, back-in-stock 25–40%.

Nils Spölgen7 min

Keaz cover: three event-triggered flows that turn one-time Shopify buyers into repeat customers

Marketing

Repeat Customers: How to Turn One Order Into Three

Repeat customers are the cheapest revenue in a Shopify store. Three event-triggered flows lift repeat purchase rate 10-15%, reorders 12-22%, winback 3-7%.

Nils Spölgen6 min

Keaz cover: RFM analysis for Shopify — scoring customers and the 11 segments

Marketing

RFM Analysis for Shopify: Scoring and the 11 Segments

RFM sorts customers by recency, frequency and spend. Shopify scores each 1–5 and files everyone into 11 groups — here is which ones deserve a message.

Nils Spölgen7 min

Marketing

WhatsApp Marketing for Shopify — the complete guide

The complete playbook for Shopify merchants: collect WhatsApp opt-in you can document, automate post-purchase flows, and measure revenue per send.

Nils Spölgen2 min

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