Blog

WhatsApp marketing, in numbers — not buzzwords.

Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Meta WhatsApp prices, limits & rules — dated and sourced →

Categories
Keaz cover: WhatsApp away message and auto-reply templates for Shopify stores
Inbox

WhatsApp Away Message: Templates and How to Automate It

Copy-paste WhatsApp away messages and auto-replies, and where each one belongs in the Keaz Inbox: Default Reply, keyword, or Conversation Starter.

Nils Spölgen10 min
Keaz cover: what a restricted WhatsApp Business account means and how to get it back
GDPR & Opt-in

WhatsApp Account Restricted: What It Means and What to Do

Restricted is not banned. Meta documents blocks of 1, 3, 5, 7 or 30 days before an account lock — here is how to tell which state you are in and what to do.

Nils Spölgen7 min
Keaz cover: choosing a WhatsApp Business alternative for a Shopify store
Marketing

WhatsApp Business Alternative: How to Choose One

Most people searching for a WhatsApp Business alternative need one of two things: the API, or a better vendor. Six questions decide it, in ten minutes.

Nils Spölgen8 min
Keaz cover: how to choose a WhatsApp Business Solution Provider
Basics

WhatsApp Business Solution Provider: How to Choose

Pick a WhatsApp Business Solution Provider on five verifiable criteria: onboarding, Shopify depth, template handling, fee structure and how you would leave.

Nils Spölgen7 min
Keaz cover: is WhatsApp Business free — the free app versus the paid Business Platform
Basics

Is WhatsApp Business Free? App vs. Platform

The WhatsApp Business app is free to download. The Business Platform is not — a provider fee plus Meta's per-message fee. Which one your Shopify shop needs.

Nils Spölgen7 min
Keaz cover: using a landline number for WhatsApp Business
Basics

WhatsApp Business Landline Number: What Works

Yes, you can register a landline for WhatsApp Business - extensions excepted. How verification works, what breaks, and the number a Shopify store should use.

Nils Spölgen6 min
Keaz cover: how Shopify stores send a WhatsApp broadcast safely
Newsletters

WhatsApp Broadcast: How to Send One Safely

A WhatsApp broadcast is safe when consent, template category and send size line up. New numbers start at 250 recipients per 24 hours — here is the order.

Nils Spölgen7 min
Keaz cover: how to choose a WhatsApp tool for a Shopify store
Marketing

Superchat Alternative for Shopify: How to Choose

Comparing a Superchat alternative for your Shopify store? Six questions decide it — starting with whether you can see revenue per flow, not per channel.

Nils Spölgen8 min
Keaz cover: what WhatsApp business verification and the blue badge mean for a Shopify store
Basics

WhatsApp Business Verification: The Blue Badge Explained

WhatsApp's verified business badge is blue, not green. The four eligibility rules, how to request it in WhatsApp Manager, and why you can sell without it.

Nils Spölgen8 min
Newsletter

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