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WhatsApp marketing, in numbers — not buzzwords.

Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Meta WhatsApp prices, limits & rules — dated and sourced →

Categories
Keaz cover: how to set up the WhatsApp Business app and when to move to the Platform
Basics

Set Up WhatsApp Business: App, Profile, What's Next

Download, register, verify and fill in your profile — plus the honest answer on converting a personal number and when to move to the Platform.

Nils Spölgen7 min
Keaz cover: Click to WhatsApp Ads and the free entry point messaging window
Marketing

Click to WhatsApp Ads: What Happens After the Click

Click to WhatsApp ads open a free window of up to 7 days if you reply within 24 hours. What it covers, what messaging costs after, how to automate the reply.

Nils Spölgen9 min
Keaz cover: what a WhatsApp chatbot can and cannot answer in a Shopify store
Inbox

WhatsApp Chatbot for E-Commerce: What Actually Works

A WhatsApp chatbot in a shop is rules, not AI. The three keywords every Keaz account has, the one capped fallback, and why 24 hours decides the design.

Nils Spölgen5 min
Keaz cover: automating a WhatsApp reminder message with a Flow trigger, a delay and a message template
Automation

WhatsApp Reminder Message: How to Automate One

A WhatsApp reminder is a Flow: trigger, delay, template. Get the category right and it stays utility. Add a discount and Meta reprices it as marketing.

Nils Spölgen7 min
Keaz cover: what the WhatsApp Business API is and which Shopify stores need it
Basics

WhatsApp Business API: What It Is and Who Needs It

What the WhatsApp Business API is, why access runs through a provider, what changes day to day, and how to tell whether your Shopify store needs it yet.

Nils Spölgen9 min
Keaz cover: WhatsApp service messages became chargeable on 1 October 2026
Basics

WhatsApp Service Messages: What Changed on 1 October

Since 1 October 2026 Meta charges for WhatsApp service messages and for utility templates sent inside the 24-hour window. What it means for a Shopify store.

Nils Spölgen9 min
Keaz cover: what a WhatsApp broadcast list can and cannot do for a Shopify store
Newsletters

WhatsApp Broadcast List: What It Can and Cannot Do

A broadcast list only reaches people who saved your number. What that costs a Shopify store, and what to use once the list outgrows the app.

Nils Spölgen9 min
Keaz cover: how WhatsApp keyword automations send automatic replies to repeat customer questions
Inbox

WhatsApp Keywords: Set Up Automatic Replies

WhatsApp keywords answer repeat questions automatically. How to set up trigger words in Keaz, the three keywords every account already has, and what to avoid.

Nils Spölgen8 min
Keaz cover: segmenting WhatsApp contacts using Shopify order data and channel behaviour
Newsletters

WhatsApp Customer Segmentation: Where to Start

Segment WhatsApp contacts on Shopify order data and channel behaviour. The five segments worth building first, and how to check one is worth sending to.

Nils Spölgen7 min
Newsletter

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