Blog

WhatsApp marketing, in numbers — not buzzwords.

Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Meta WhatsApp prices, limits & rules — dated and sourced →

Categories
Keaz cover: why WhatsApp business accounts get banned and how to recover
GDPR & Opt-in

WhatsApp Account Banned? Causes and How to Recover

Blocked for spam? Two different WhatsApp products get banned in two different ways. The real causes, the quality-rating mechanism and the recovery path.

Nils Spölgen9 min
Keaz cover: how a small Shopify team shares one WhatsApp number in a single inbox
Inbox

WhatsApp Shared Inbox: How Small Teams Share One Number

A WhatsApp shared inbox lets several people answer one business number. What breaks without one, and the four mechanics that make it work.

Nils Spölgen6 min
Keaz cover: does WhatsApp show birthdays, and how stores reach customers on theirs
Basics

Does WhatsApp Show Birthdays? What Stores Need to Know

No — WhatsApp exposes no birthday field to businesses. Its business profile carries name, address, category, description, email, website and hours.

Nils Spölgen6 min
Keaz cover: seven WhatsApp campaign patterns for Shopify stores and the conversion band each one typically hits
Marketing

WhatsApp Marketing Examples: 7 Campaigns That Convert

Seven WhatsApp campaign patterns for Shopify stores, with the conversion band each typically hits — cart recovery 18–30%, back-in-stock 25–40%.

Nils Spölgen7 min
Keaz cover: diagnosing a WhatsApp flow not triggering with the 30-day trigger history
Automation

WhatsApp Flow Not Triggering? Read the Trigger History

A WhatsApp flow not triggering sends nothing and reports no error. The 30-day trigger graph turns I think it is running into a number. Here is how to read it.

Nils Spölgen9 min
Keaz cover: the Klaviyo WhatsApp integration, running email and WhatsApp together
Newsletters

Klaviyo WhatsApp Integration: How to Run Both Channels

Klaviyo WhatsApp integration done right: which channel sends which message, how to avoid double-messaging, and what results are realistic.

Nils Spölgen7 min
Keaz cover: how to set up a WhatsApp newsletter for a Shopify store
Newsletters

WhatsApp Newsletter for Shopify: Setup, Opt-in, Templates

A WhatsApp newsletter isn't a WhatsApp feature — it's an opt-in list plus approved templates. The setup, the opt-in sources, and what to actually send.

Nils Spölgen6 min
Keaz cover: scheduling WhatsApp messages and newsletters for a Shopify store
Newsletters

Schedule WhatsApp Messages: How to Send Later

Two ways to time a WhatsApp send on Shopify: schedule a newsletter to the minute with Send later, or let a flow time itself per contact.

Nils Spölgen8 min
Keaz cover: building a WhatsApp click-to-chat link and turning taps into opt-ins
GDPR & Opt-in

WhatsApp Click-to-Chat Link: How to Create One (wa.me)

A WhatsApp click-to-chat link is one URL: wa.me plus your number in international format. Build it in five steps, then make the tap capture the contact.

Nils Spölgen6 min
Newsletter

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