Blog

WhatsApp marketing, in numbers — not buzzwords.

Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Meta WhatsApp prices, limits & rules — dated and sourced →

Categories
Keaz cover: running customer support on WhatsApp for a Shopify store
Inbox

WhatsApp Customer Support for Shopify Stores

WhatsApp wins support when the question is about an order. 83% of Germans aged 16-74 use messengers - when to run support there, and when not to.

Nils Spölgen6 min
Keaz cover: recovering abandoned Shopify carts with WhatsApp
Automation

WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts

Recover abandoned Shopify carts on WhatsApp: when the flow fires, what the message says, realistic recovery rates by vertical, and how to measure it.

Nils Spölgen9 min
Keaz cover: WhatsApp newsletter for food and beverage Shopify stores
Newsletters

WhatsApp Newsletter for Food and Beverage Stores

Food and beverage stores see 13% welcome-to-buy and 20% cart recovery on WhatsApp. What to send, how often, and which flow earns the most.

Nils Spölgen6 min
Keaz cover: collecting Google reviews via WhatsApp with a one-tap review link
Automation

Collect Google Reviews via WhatsApp (Step-by-Step)

How to collect Google reviews via WhatsApp: when to ask, a copy-paste request message, an automated flow, and the mistakes that get you ignored.

Nils Spölgen4 min
Keaz cover: how Shopify stores collect GDPR-compliant WhatsApp opt-ins
GDPR & Opt-in

WhatsApp Opt-in: How to Collect Subscribers the GDPR-Compliant Way

WhatsApp opt-in needs explicit, documented, revocable consent. 34% of customers are reachable on WhatsApp only — here is how Shopify shops collect it.

Nils Spölgen6 min
Keaz cover: using WhatsApp Business Web and the desktop app on a computer
Basics

WhatsApp Business Web: Use It on Any Computer

Open WhatsApp Business in your browser at web.whatsapp.com, or install the desktop app on Windows or Mac. Setup takes three steps — and here's where it stops.

Nils Spölgen6 min
Keaz cover: WhatsApp vs. WhatsApp Business vs. Business API compared
Basics

WhatsApp vs. WhatsApp Business: The Difference Explained

WhatsApp, the Business app, or the Business API? The difference explained — with a side-by-side and what fits a Shopify store.

Nils Spölgen4 min
Keaz cover: WhatsApp Business with multiple users — App vs. API team access
Basics

WhatsApp Business with Multiple Users: App vs. API

Can multiple people use one WhatsApp Business account? App vs. API for teams: shared inbox, roles, devices and a 15-minute setup.

Nils Spölgen4 min
Keaz cover: the complete guide to WhatsApp marketing for Shopify stores
Marketing

WhatsApp Marketing for Shopify — the complete guide

The complete playbook for Shopify merchants: collect WhatsApp opt-in you can document, automate post-purchase flows, and measure revenue per send.

Nils Spölgen2 min
Newsletter

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