WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
Repeat Customers: How to Turn One Order Into Three
Repeat customers are the cheapest revenue in a Shopify store. Three event-triggered flows lift repeat purchase rate 10-15%, reorders 12-22%, winback 3-7%.
Phone Number at Checkout: The Biggest Coverage Lever
Shopify stores capture a phone number at checkout on about 22% of orders. Asked for clearly, that rises to 65-70% - the single biggest WhatsApp coverage lever.
WhatsApp QR Code: Turn Offline Touchpoints Into Subscribers
A WhatsApp QR code only pays off if the scan starts something. How to generate one per placement, collect a valid opt-in, and see which placement works.
WhatsApp for Beauty and Skincare Stores: A Playbook
Beauty stores see 94% open rates and 8-12% conversion on WhatsApp. Which three flows to switch on first, what the messages say, and what 90 days adds.
WhatsApp Channels: What They Can and Cannot Do for a Shop
A WhatsApp Channel is a one-way broadcast: no replies, no phone numbers, no order data. How to create one in five steps, and what it cannot do for your shop.
WhatsApp Flow Trigger Filters: Target by Product
Trigger filters decide who enters a WhatsApp Flow. One filter with several products means any of them; two filters mean both — plus all five triggers.
WhatsApp for Subscription Brands: Cut Churn, Save Payments
The three WhatsApp flows that move subscription churn: skip/swap/pause at 17.2%, failed-payment recovery at 14.8%, cancel-save at 12.5%. How to set them up.
WhatsApp Welcome Message: Set Up an Automated Flow
A WhatsApp welcome message in Keaz is a Flow: pick the trigger, write one screen, set the opt-in level. Phone capture rises from 22% to 65-70%.
RFM Analysis for Shopify: Scoring and the 11 Segments
RFM sorts customers by recency, frequency and spend. Shopify scores each 1–5 and files everyone into 11 groups — here is which ones deserve a message.
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