Blog
WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Basics
Welcome to Keaz
Keaz is a WhatsApp-first marketing automation platform for ecommerce teams — flows, broadcasts, and a shared inbox in one place.
Nils Spölgen1 min

Benchmarks
WhatsApp vs. Email Marketing: What the 2026 Numbers Really Say
WhatsApp vs. email marketing for Shopify DTC: 90%+ read rate vs 30–40% opens and 1.6x CVR — conservatively modeled across 8 verticals.
Nils Spölgen5 min
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