Author
Nils Spölgen
Founder at Keaz
Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.
WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
79
Articles
8
Topics
2022
at Keaz since
Articles by Nils
Marketing
Klaviyo Alternative: What to Evaluate Before You Switch
September 14, 20267 min
Basics
WhatsApp Business Account Disconnected: How to Fix It
September 14, 20267 min
Benchmarks
Churn Rate: How to Calculate It and What's Normal
September 11, 20268 min
Benchmarks
Ecommerce Customer Retention: The Two Numbers That Matter
September 10, 20267 min
Benchmarks
Customer Lifetime Value: How to Calculate and Raise It
September 10, 20268 min
Basics
Set Up WhatsApp Business: App, Profile, What's Next
September 4, 20267 min
Marketing
Click to WhatsApp Ads: What Happens After the Click
September 3, 20269 min
Inbox
WhatsApp Chatbot for E-Commerce: What Actually Works
September 3, 20265 min
Automation
WhatsApp Reminder Message: How to Automate One
September 3, 20267 min