Author
Nils Spölgen
Founder at Keaz
Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.
WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
30
Articles
8
Topics
2022
at Keaz since
Articles by Nils
Marketing
RFM Segmentation for Shopify Stores: A Practical Guide
August 12, 20268 min
Inbox
WhatsApp Customer Support for Shopify Stores
August 11, 20267 min
Automation
WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts
August 5, 202610 min
Newsletters
WhatsApp Newsletter for Food and Beverage Stores
August 5, 20267 min
Automation
Collect Google Reviews via WhatsApp (Step-by-Step)
August 4, 20265 min
GDPR & Opt-in
WhatsApp Opt-in: How to Collect Subscribers the GDPR-Compliant Way
July 28, 20266 min
Basics
WhatsApp Business Web & Desktop: The Complete Guide
July 17, 20263 min
Basics
WhatsApp vs. WhatsApp Business: The Difference Explained
July 17, 20263 min
Basics
WhatsApp Business with Multiple Users: App vs. API
July 17, 20264 min