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Nils Spölgen
Author

Nils Spölgen

Founder at Keaz

Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.

WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
LinkedInnils@keaz.app
79
Articles
8
Topics
2022
at Keaz since

Articles by Nils

Keaz cover: which parts of a customer service platform a small Shopify store actually needs
Inbox

Customer Service Platforms: Which Parts a Small Store Needs

September 25, 20267 min
Keaz cover: how a Shopify store should evaluate customer feedback tools
Inbox

Customer Feedback Tools: What to Check Before You Buy

September 24, 20266 min
Keaz cover: planning a win-back campaign for lapsed Shopify customers
Benchmarks

Win-Back Campaign: How to Bring Lapsed Customers Back

September 24, 20268 min
Keaz cover: how a Shopify store should evaluate customer engagement software
Marketing

Customer Engagement Software: What to Check Before Buying

September 23, 20266 min
Keaz cover: unbundling a Brevo alternative into the four jobs the subscription was doing
Newsletters

Brevo Alternative for Shopify: Unbundle Before You Switch

September 22, 20267 min
Keaz cover: what the WhatsApp account under review state means and what stores should do next
Basics

WhatsApp Account Under Review: What It Means

September 21, 20268 min
Keaz cover: setting up a WhatsApp product catalog for a Shopify store
Marketing

WhatsApp Catalog: How to Set One Up and What It Does

September 18, 20265 min
Keaz cover: the four Shopify numbers that decide which Mailchimp alternative you need
Marketing

Mailchimp Alternative for Shopify: Start With Four Numbers

September 17, 20267 min
Keaz cover: how to automate customer service in a Shopify store and what to leave to a human
Inbox

Automate Customer Service: What to Automate and What Not

September 15, 20267 min