Segments: Dashboard

Where do I find the Segments Dashboard?

Open Audience from the main navigation and select the Segments tab. Segments is the middle of the three Audience tabs; the Dashboard tab analyses the whole contact base, and this tab is where that analysis turns into audiences you can actually send to.

What do the columns mean?

Each row is one segment, described by five columns:

• Name — the name you gave the segment when you saved it.
• Contacts — how many contacts currently match its conditions.
• AOV — the average order value across those contacts.
• Opt-out rate — the share of the segment that has unsubscribed.
• ID — the segment's identifier.

Name, Contacts, AOV and Opt-out rate are sortable — click the column header to reorder the table. A search field above the table finds a segment by name, which is what you want once the list has grown past a screenful.

How should I read AOV and Opt-out rate together?

These two columns answer different halves of the same question. AOV tells you what an audience is worth, so you can compare spending power between segments without exporting anything or opening a second tool. Opt-out rate is the early-warning column: when it climbs on a segment you send to often, the audience is being messaged too heavily, and the fix is usually frequency rather than better copy.

Unsubscribing is a decision the contact makes about your business, not about one segment — someone who opts out drops out of every audience they were part of. That makes a rising opt-out rate expensive in a way a falling open rate is not, because the contact does not come back on their own. Our guide to collecting WhatsApp opt-ins the GDPR-compliant way covers what permission means and how to keep it, and the opt-in levels article explains the states a contact moves through.

What can I do with a single segment?

The three-dot menu at the end of each row holds three actions:

• Split — divides the segment into two groups, Group A and Group B.
• Duplicate — copies the segment, so a nearly identical audience does not have to be rebuilt from scratch.
• Delete — removes the segment.

Sub-groups created by a split appear indented under their parent segment, so you can tell at a glance which segments have been divided and which have not.

Can I run an A/B test with Split?

Not on its own. Split divides a segment into two groups, and that is all it does. Keaz does not run A/B tests: it does not compare the two groups for you, does not calculate statistical significance and does not pick a winner.

An A/B test is a pattern you assemble by hand. Split the segment into Group A and Group B, then duplicate the flow and point one copy at Group A and the other at Group B, so that each group receives one version. Once both have run, you compare the two flows' results yourself and decide which version to keep. The Flows Dashboard article covers working with your existing flows, and the Flows overview explains how a flow is put together.

The distinction matters when you read the results: nothing in Keaz checks whether the difference between the two groups is real or just noise, so that judgement stays with you.

How do I create a new segment?

Click Create new segment to open the Segment Builder, where you define the conditions in Included Groups and Excluded Groups and watch the audience coverage update as you work. The Segment Builder article walks through the available conditions in detail. Once you save, the segment appears in this table with its own row.

Why does every newsletter need a segment?

A newsletter always goes to a segment, so without a segment nothing goes out. That makes this screen the last checkpoint before a send: Contacts tells you the reach, AOV tells you what that reach is worth, and Opt-out rate tells you whether the audience can take another message this week. Sending a newsletter picks up from there.