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Nils Spölgen
Author

Nils Spölgen

Founder at Keaz

Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.

WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
LinkedInnils@keaz.app
50
Articles
8
Topics
2022
at Keaz since

Articles by Nils

Keaz cover: how to calculate churn rate and read the published benchmark bands
Benchmarks

Churn Rate: How to Calculate It and What's Normal

September 11, 20268 min
Keaz cover: how a Shopify store measures and improves customer retention
Benchmarks

Ecommerce Customer Retention: The Two Numbers That Matter

September 10, 20267 min
Keaz cover: how to calculate customer lifetime value and the four levers that raise it
Benchmarks

Customer Lifetime Value: How to Calculate and Raise It

September 10, 20268 min
Keaz cover: how to set up the WhatsApp Business app and when to move to the Platform
Basics

Set Up WhatsApp Business: App, Profile, What's Next

September 4, 20267 min
Keaz cover: Click to WhatsApp Ads and the free 72-hour messaging window
Marketing

Click to WhatsApp Ads: What Happens After the Click

September 3, 20268 min
Keaz cover: what a WhatsApp chatbot can and cannot answer in a Shopify store
Inbox

WhatsApp Chatbot for E-Commerce: What Actually Works

September 3, 20265 min
Keaz cover: automating a WhatsApp reminder message with a Flow trigger, a delay and a message template
Automation

WhatsApp Reminder Message: How to Automate One

September 3, 20267 min
Keaz cover: what the WhatsApp Business API is and which Shopify stores need it
Basics

WhatsApp Business API: What It Is and Who Needs It

September 2, 20269 min
Keaz cover: WhatsApp service messages become chargeable on 1 October 2026
Basics

WhatsApp Service Messages: What Changes on 1 October

September 1, 20268 min