Author
Nils Spölgen
Founder at Keaz
Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.
WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
7
Articles
4
Topics
2022
at Keaz since
Articles by Nils
GDPR & Opt-in
WhatsApp Opt-in: How to Collect Subscribers the GDPR-Compliant Way
July 28, 20266 min
Basics
WhatsApp Business Web & Desktop: The Complete Guide
July 17, 20263 min
Basics
WhatsApp vs. WhatsApp Business: The Difference Explained
July 17, 20263 min
Basics
WhatsApp Business with Multiple Users: App vs. API
July 17, 20264 min
Marketing
WhatsApp Marketing for Shopify — the complete guide
July 10, 20261 min
Welcome to Keaz
July 10, 20261 min
Benchmarks
WhatsApp vs. Email Marketing: What the 2026 Numbers Really Say
June 22, 20264 min