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Nils Spölgen
Author

Nils Spölgen

Founder at Keaz

Serial founder in chat marketing — built a local agency into Keaz, the WhatsApp marketing platform for Shopify. Bootstrapped the MVP, raised funding, and scaled to 200+ merchants in DACH. Writes about flows, opt-in & GDPR, Klaviyo, and realistic revenue benchmarks — prefers conservative math over impressive claims.

WhatsApp MarketingShopify E-CommerceChat MarketingRetention & Flows
LinkedInnils@keaz.app
79
Articles
8
Topics
2022
at Keaz since

Articles by Nils

Keaz cover: what WhatsApp Channels can and cannot do for a Shopify store
Channels

WhatsApp Channels: What They Can and Cannot Do for a Shop

August 13, 20267 min
Keaz cover: how trigger filters decide which contacts enter a WhatsApp Flow x
Automation

WhatsApp Flow Trigger Filters: Target by Product

August 13, 20268 min
Keaz cover: WhatsApp retention flows for subscription brands — skip, swap, pause, failed-payment recovery and cancel-save
Benchmarks

WhatsApp for Subscription Brands: Cut Churn, Save Payments

August 13, 20266 min
Keaz cover: setting up an automated WhatsApp welcome message for a Shopify store
Automation

WhatsApp Welcome Message: Set Up an Automated Flow

August 12, 20267 min
Keaz cover: RFM analysis for Shopify — scoring customers and the 11 segments
Marketing

RFM Analysis for Shopify: Scoring and the 11 Segments

August 12, 20267 min
Keaz cover: running customer support on WhatsApp for a Shopify store
Inbox

WhatsApp Customer Support for Shopify Stores

August 11, 20266 min
Keaz cover: recovering abandoned Shopify carts with WhatsApp
Automation

WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts

August 5, 20269 min
Keaz cover: WhatsApp newsletter for food and beverage Shopify stores
Newsletters

WhatsApp Newsletter for Food and Beverage Stores

August 5, 20266 min
Keaz cover: collecting Google reviews via WhatsApp with a one-tap review link
Automation

Collect Google Reviews via WhatsApp (Step-by-Step)

August 4, 20265 min