How do you reach the template selection?
Open Newsletter and click Create Newsletter at the top right. The template selection opens before anything else, so it is the first decision in every new campaign. The Newsletter dashboard article covers the list you are coming from.
What are your two options?
- Pick a pre-built template - the builder opens with a message already in place, which you then edit.
- Start without template - the builder opens empty and the whole message is yours to design.
Neither choice binds you for long. A template is a starting point, not a format: every part of it can be rewritten, replaced or removed once the builder is open.
What do the template tiles show?
Templates appear as colour-coded tiles, so you can tell them apart at a glance instead of reading every title. They are grouped by the job the newsletter is doing, and the recurring jobs are:
- Information - updates on business hours, services or products.
- Survey - asking your contacts for feedback.
- Promotion - discount codes, campaigns and short-term revenue pushes.
- Reactivation campaign - winning back contacts who have gone quiet.
Keaz keeps adding to this library and updating it, so the set of tiles in your account can differ from the set described here. Read the colour as the category and the tile title as the specific case.
How much of a template can you change?
All of it. A template pre-fills text, structure and buttons, and none of that is fixed content you are stuck with. This is worth knowing before you dismiss a template that is only almost right - editing it is usually faster than rebuilding the same message from an empty editor. What you can change, and where, is covered in Newsletter: Builder.
How do you leave without creating anything?
Cancel, at the top right, closes the template selection and creates nothing. Use it when you opened Create Newsletter by mistake: no draft is left behind in the dashboard.
How do you decide what to send in the first place?
Choosing a template is a formatting decision, not a strategy. If you are still working out what a WhatsApp newsletter should contain, how often it should go out and who should receive it, how to set up a WhatsApp newsletter for Shopify works through that side first. Then come back and pick the tile that matches the plan.
Frequently asked questions
Do I have to use a template?
Will a template overwrite my text later?
Why has the list of templates changed?
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