WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
WhatsApp Welcome Message: Set Up an Automated Flow
A WhatsApp welcome message in Keaz is a Flow: pick the trigger, write one screen, set the opt-in level. Phone capture rises from 22% to 65-70%.
RFM Segmentation for Shopify Stores: A Practical Guide
RFM sorts customers by recency, frequency and spend. Shopify scores each 1-5 and files everyone into 11 groups - here is which ones deserve a message.
WhatsApp Customer Support for Shopify Stores
WhatsApp wins support when the question is about an order. 83% of Germans aged 16-74 use messengers - when to run support there, and when not to.
WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts
Recover abandoned Shopify carts on WhatsApp: when the flow fires, what the message says, realistic recovery rates by vertical, and how to measure it.
WhatsApp Newsletter for Food and Beverage Stores
Food and beverage stores see 13% welcome-to-buy and 20% cart recovery on WhatsApp. What to send, how often, and which flow earns the most.
Collect Google Reviews via WhatsApp (Step-by-Step)
How to collect Google reviews via WhatsApp: when to ask, a copy-paste request message, an automated flow, and the mistakes that get you ignored.
WhatsApp Opt-in: How to Collect Subscribers the GDPR-Compliant Way
WhatsApp opt-in needs explicit, documented, revocable consent. 34% of customers are reachable on WhatsApp only — here is how Shopify shops collect it.
WhatsApp Business Web & Desktop: The Complete Guide
Use WhatsApp Business on your computer: WhatsApp Web vs. the Desktop app, a 3-step setup, team limits — and when you need the Business API.
WhatsApp vs. WhatsApp Business: The Difference Explained
WhatsApp, the Business app, or the Business API? The difference explained — with a side-by-side and what fits a Shopify store.
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