WhatsApp marketing, in numbers — not buzzwords.
Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.
WhatsApp Flow Trigger Filters: Target by Product
Trigger filters decide who enters a WhatsApp Flow. One filter with several products means any of them; two filters mean both — plus the five triggers explained.
WhatsApp for Subscription Brands: Cut Churn, Save Payments
The three WhatsApp flows that move subscription churn: skip/swap/pause at 17.2%, failed-payment recovery at 14.8%, cancel-save at 12.5%. How to set them up.
WhatsApp Welcome Message: Set Up an Automated Flow
A WhatsApp welcome message in Keaz is a Flow: pick the trigger, write one screen, set the opt-in level. Phone capture rises from 22% to 65-70%.
RFM Segmentation for Shopify Stores: A Practical Guide
RFM sorts customers by recency, frequency and spend. Shopify scores each 1-5 and files everyone into 11 groups - here is which ones deserve a message.
WhatsApp Customer Support for Shopify Stores
WhatsApp wins support when the question is about an order. 83% of Germans aged 16-74 use messengers - when to run support there, and when not to.
WhatsApp Cart Recovery: Win Back Abandoned Shopify Carts
Recover abandoned Shopify carts on WhatsApp: when the flow fires, what the message says, realistic recovery rates by vertical, and how to measure it.
WhatsApp Newsletter for Food and Beverage Stores
Food and beverage stores see 13% welcome-to-buy and 20% cart recovery on WhatsApp. What to send, how often, and which flow earns the most.
Collect Google Reviews via WhatsApp (Step-by-Step)
How to collect Google reviews via WhatsApp: when to ask, a copy-paste request message, an automated flow, and the mistakes that get you ignored.
WhatsApp Opt-in: How to Collect Subscribers the GDPR-Compliant Way
WhatsApp opt-in needs explicit, documented, revocable consent. 34% of customers are reachable on WhatsApp only — here is how Shopify shops collect it.
Get the WhatsApp growth playbook
Tactics, benchmarks, and templates — straight to your inbox. No spam.