Blog

WhatsApp marketing, in numbers — not buzzwords.

Benchmarks, flow recipes, and GDPR updates for Shopify merchants — conservatively calculated, ready to ship.

Meta WhatsApp prices, limits & rules — dated and sourced →

Categories
Keaz cover: which WhatsApp age requirement applies to a personal account and which to the Business app
GDPR & Opt-in

WhatsApp Age Requirements: 13 for Personal, 18 for Business

WhatsApp's age requirements are 13 for a personal account and 18 for the Business app. What the error means, where the age comes from, and how to fix it.

Nils Spölgen9 min
Keaz cover: whether a Shopify shop can use WhatsApp in a GDPR-compliant way
GDPR & Opt-in

Is WhatsApp GDPR-Compliant? What Shops May and May Not Do

Is WhatsApp GDPR-compliant? The GDPR does not certify apps. What matters is which WhatsApp you run and how you collect and document consent.

Nils Spölgen6 min
Keaz cover: counting support tickets before choosing a Zendesk alternative
Inbox

Zendesk Alternative for Shopify: Count Tickets First

Before you shortlist a Zendesk alternative, count 30 days of real contacts and sort them. Most Shopify stores need fewer tickets, not a cheaper desk.

Nils Spölgen6 min
Keaz cover: why a connected WhatsApp Business account can still be blocked from sending
Basics

Why Your WhatsApp Business Account Is Blocked From Sending

Your WhatsApp integration still shows connected but nothing goes out. What Meta's health_status BLOCKED means, which part is blocked, and how the appeal works.

Nils Spölgen9 min
Keaz cover: how RCS, SMS and WhatsApp compare as marketing channels for a Shopify store
Channels

RCS vs SMS vs WhatsApp: Which Channel for Your Shop

RCS, SMS and WhatsApp compared for Shopify stores: who can actually receive each message, how consent works, and which channel to start with.

Nils Spölgen10 min
Keaz cover: choosing an Omnisend alternative for Shopify by starting from your own automated flows
Newsletters

Omnisend Alternative for Shopify: Start With Your Flows

Looking for an Omnisend alternative? Two or three automated messages earn almost everything. Audit those first, then check only three things against them.

Nils Spölgen7 min
Keaz cover: whether a Shopify store needs a loyalty program or better repeat-purchase reach
Benchmarks

Loyalty Program for Shopify: Do You Actually Need One?

Two-thirds of loyalty programs fail to deliver value. Before you add points to your Shopify store, check whether your problem is incentive or reach.

Nils Spölgen8 min
Keaz cover: how to evaluate a Gorgias alternative for a Shopify store
Inbox

Gorgias Alternative for Shopify: How to Evaluate One

Looking for a Gorgias alternative for your Shopify store? Five questions decide it — starting with whether the tool grows your reach or only tidies the queue.

Nils Spölgen8 min
Keaz cover: sending WhatsApp order status updates so customers stop asking where their order is
Automation

WhatsApp Order Notifications: Stop WISMO Before It Starts

Send the order status instead of staffing it: which Keaz trigger fires the confirmation, which fires the shipped message, and what still needs a human.

Nils Spölgen9 min
Newsletter

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