How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys
How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys
How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys
How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys
Within just three months, Prestige achieved a 22.7× ROAS and generated €10,614 in attributed revenue through automated WhatsApp Journeys — turning customer conversations into measurable growth.
Open rate
Open rate
Open rate
80–90%
80–90%
80–90%
80–90%
80–90%
(vs. 45% industry avg.)
Attributed Revenue
Attributed Revenue
Attributed Revenue
€7,990.40
€7,990.40
€7,990.40
€7,990.40
€7,990.40
Calculated ROAS
Calculated ROAS
Calculated ROAS
22.7x
22.7x
22.7x
22.7x
22.7x
Industry
Fragrance & Beauty (Premium perfume brand)
Company description
Prestigue is a German D2C fragrance label known for elegant, long-lasting scents that blend craftsmanship with modern minimalism. The brand focuses on emotional storytelling, high-quality ingredients, and a direct connection with its community.
Company size
10–15 employees
Website
prestigue.de
Use case
Full post-purchase lifecycle automation via WhatsApp
Business need
Strengthen customer retention, increase repeat order rates, and create a personalized customer experience without additional manual workload.
Messaging channel
Campaign Overview
Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:
Journey A – First Purchase → Feedback → Repurchase
Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.
Journey B – Second Purchase / Customer Bond
Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.
Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.
Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:
Journey A – First Purchase → Feedback → Repurchase
Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.
Journey B – Second Purchase / Customer Bond
Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.
Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.
Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:
Journey A – First Purchase → Feedback → Repurchase
Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.
Journey B – Second Purchase / Customer Bond
Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.
Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.
Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:
Journey A – First Purchase → Feedback → Repurchase
Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.
Journey B – Second Purchase / Customer Bond
Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.
Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.
Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:
Journey A – First Purchase → Feedback → Repurchase
Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.
Journey B – Second Purchase / Customer Bond
Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.
Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.
Company Challenge & Testimonial
Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.
Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.
Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.
“Keaz helped us turn customer relationships into real conversations. Every message feels personal, not automated — and customers actually reply. The loyalty results and engagement rates have been outstanding.”
— Prestigue Team
Campaign Setup
Journey A – First Purchase → Feedback → Repurchase
Trigger:
Shopify “New Contact Purchase” event
Messages:
Order confirmation and warm welcome
Feedback request after 7 days (“Are you happy with your fragrances?”)
Reactivation message after 30 days with 20% off code WA20 and a shop link
Performance:
738 runs
704 deliveries
553 reads (78% read rate)
Conversion data not fully tracked yet, but strong engagement indicators.
Journey A – First Purchase → Feedback → Repurchase
Trigger:
Shopify “New Contact Purchase” event
Messages:
Order confirmation and warm welcome
Feedback request after 7 days (“Are you happy with your fragrances?”)
Reactivation message after 30 days with 20% off code WA20 and a shop link
Performance:
738 runs
704 deliveries
553 reads (78% read rate)
Conversion data not fully tracked yet, but strong engagement indicators.
Journey A – First Purchase → Feedback → Repurchase
Trigger:
Shopify “New Contact Purchase” event
Messages:
Order confirmation and warm welcome
Feedback request after 7 days (“Are you happy with your fragrances?”)
Reactivation message after 30 days with 20% off code WA20 and a shop link
Performance:
738 runs
704 deliveries
553 reads (78% read rate)
Conversion data not fully tracked yet, but strong engagement indicators.
Journey B – Second Purchase / Customer Bond
Trigger:
Shopify “Existing Contact Purchase” event
Messages:
Personalized thank-you message
Loyalty incentive message with 15% discount code LOYAL15
Optional follow-up asking about scent preferences
Performance:
108 runs
95% delivery rate
36.04% CTR
€7,990.40 attributed revenue
23% block-level CTR within the discount message
Journey B – Second Purchase / Customer Bond
Trigger:
Shopify “Existing Contact Purchase” event
Messages:
Personalized thank-you message
Loyalty incentive message with 15% discount code LOYAL15
Optional follow-up asking about scent preferences
Performance:
108 runs
95% delivery rate
36.04% CTR
€7,990.40 attributed revenue
23% block-level CTR within the discount message
Journey B – Second Purchase / Customer Bond
Trigger:
Shopify “Existing Contact Purchase” event
Messages:
Personalized thank-you message
Loyalty incentive message with 15% discount code LOYAL15
Optional follow-up asking about scent preferences
Performance:
108 runs
95% delivery rate
36.04% CTR
€7,990.40 attributed revenue
23% block-level CTR within the discount message
Results & Benchmark Comparison
Prestigue’s WhatsApp campaigns outperformed industry averages across all engagement metrics.
Prestigue’s WhatsApp campaigns outperformed industry averages across all engagement metrics.
Metrics
Metrics
Metrics
Open Rate
Open Rate
Open Rate
CTR
CTR
CTR
ROAS
ROAS
ROAS
Delivery Rate
Delivery Rate
Delivery Rate
Prestigue
Prestigue
Prestigue
80–90%
80–90%
80–90%
36%
36%
36%
22.7x
22.7x
22.7x
95%
95%
95%
Industry Benchmark (Email/Chat)
Industry Benchmark (Email/Chat)
Industry Benchmark
Industry Benchmark (Email/Chat)
Industry
45–55%
45–55%
45–55%
12–15%
12–15%
12–15%
8–10x
8–10x
8–10x
85–90%
85–90%
85–90%
Lift
Lift
Lift
+65%
+65%
+65%
+140%
+140%
+140%
+130%
+130%
+130%
+10%
+10%
+10%
💡 These results confirm that WhatsApp automation outperforms email both in visibility and conversion — particularly for D2C beauty and fragrance brands.
💡 These results confirm that WhatsApp automation outperforms email both in visibility and conversion — particularly for D2C beauty and fragrance brands.
ROAS Calculation
Meta Fees (WhatsApp message cost): €352.00
Attributed Revenue (Customer Bond Journey): €7,990.40
ROAS=7,990.40352=22.7\text{ROAS} = \frac{7,990.40}{352} = 22.7
ROAS=3527,990.40=22.7
→ ROAS = 22.7x
That means every €1 spent on WhatsApp message delivery generated €22.70 in direct revenue — more than double the average conversational commerce benchmark (8–10x).
Including the estimated reactivation revenue from the Feedback & Repurchase Journey, the combined ROAS across both Journeys is likely around 25x.
Meta Fees (WhatsApp message cost): €352.00
Attributed Revenue (Customer Bond Journey): €7,990.40
ROAS=7,990.40352=22.7\text{ROAS} = \frac{7,990.40}{352} = 22.7
ROAS=3527,990.40=22.7
→ ROAS = 22.7x
That means every €1 spent on WhatsApp message delivery generated €22.70 in direct revenue — more than double the average conversational commerce benchmark (8–10x).
Including the estimated reactivation revenue from the Feedback & Repurchase Journey, the combined ROAS across both Journeys is likely around 25x.
Meta Fees (WhatsApp message cost): €352.00
Attributed Revenue (Customer Bond Journey): €7,990.40
ROAS=7,990.40352=22.7\text{ROAS} = \frac{7,990.40}{352} = 22.7
ROAS=3527,990.40=22.7
→ ROAS = 22.7x
That means every €1 spent on WhatsApp message delivery generated €22.70 in direct revenue — more than double the average conversational commerce benchmark (8–10x).
Including the estimated reactivation revenue from the Feedback & Repurchase Journey, the combined ROAS across both Journeys is likely around 25x.
Why It Worked
Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.
Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.
Personalization: Dynamic variables (first name, discount code) made every message feel unique.
Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.
Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.
Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.
Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.
Personalization: Dynamic variables (first name, discount code) made every message feel unique.
Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.
Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.
Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.
Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.
Personalization: Dynamic variables (first name, discount code) made every message feel unique.
Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.
Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.
Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.
Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.
Personalization: Dynamic variables (first name, discount code) made every message feel unique.
Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.
Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.
Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.
Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.
Personalization: Dynamic variables (first name, discount code) made every message feel unique.
Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.
Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.
📱 Experience Prestigue’s WhatsApp Journeys at prestigue.de and see how automation can feel personal.
What’s Next
After seeing exceptional results from both Journeys, Prestigue plans to:
Launch seasonal WhatsApp campaigns for limited-edition scents,
Add AI-driven feedback analysis for open-text responses, and
Build a VIP loyalty program exclusively via WhatsApp.
With Keaz, Prestigue is transforming every customer interaction into a lasting connection — one message at a time.
After seeing exceptional results from both Journeys, Prestigue plans to:
Launch seasonal WhatsApp campaigns for limited-edition scents,
Add AI-driven feedback analysis for open-text responses, and
Build a VIP loyalty program exclusively via WhatsApp.
With Keaz, Prestigue is transforming every customer interaction into a lasting connection — one message at a time.
After seeing exceptional results from both Journeys, Prestigue plans to:
Launch seasonal WhatsApp campaigns for limited-edition scents,
Add AI-driven feedback analysis for open-text responses, and
Build a VIP loyalty program exclusively via WhatsApp.
With Keaz, Prestigue is transforming every customer interaction into a lasting connection — one message at a time.