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How Goodsmith achieved €62,500+ in additional revenue within three months through automated WhatsApp Journeys & targeted newsletter campaigns
How Goodsmith achieved €62,500+ in additional revenue within three months through automated WhatsApp Journeys & targeted newsletter campaigns
How Goodsmith achieved €62,500+ in additional revenue within three months through automated WhatsApp Journeys & targeted newsletter campaigns
How Goodsmith achieved €62,500+ in additional revenue within three months through automated WhatsApp Journeys & targeted newsletter campaigns
How Goodsmith achieved €62,500+ in additional revenue within three months through automated WhatsApp Journeys & targeted newsletter campaigns
Within just three months, Goodsmith generated €20,841.78 through automated WhatsApp Journeys, added €41,722.93 through three targeted WhatsApp newsletter campaigns, reached 3855+ subscribers, and achieved an outstanding 63.6× ROAS and 1676% ROI across the account.
Generated Revenue
Generated Revenue
Generated Revenue
€62,564.71
€62,564.71
€62,564.71
€62,564.71
€62,564.71
Subscribers gained
Subscribers gained
Subscribers gained
3855
3855
3855
3855
3855
ROI
ROI
ROI
1676%
1676%
1676%
1676%
1676%
Industry
Horse care, farrier tools, accessories
Company size
10–20 employees
Website
https://good-smith.com
Channels
WhatsApp (Journeys & Newsletters)
Business need
Increasing repeat purchases, improving customer loyalty, strengthening feedback loops, and maximizing Black Week performance
Special feature
Exquisite and functional products for horse owners with a strong community and brand identity
Challenge
Goodsmith wanted to increase customer lifetime value and create automated touchpoints that bring customers back at the exact right moment — without relying on email, which often gets lost in crowded inboxes.
They were looking for a fully automated post-purchase flow to drive repurchases, gather reviews, and maintain brand visibility — and they also required high-converting newsletter campaigns during Black Week, one of their most important sales seasons.
Goodsmith wanted to increase customer lifetime value and create automated touchpoints that bring customers back at the exact right moment — without relying on email, which often gets lost in crowded inboxes.
They were looking for a fully automated post-purchase flow to drive repurchases, gather reviews, and maintain brand visibility — and they also required high-converting newsletter campaigns during Black Week, one of their most important sales seasons.
Goodsmith wanted to increase customer lifetime value and create automated touchpoints that bring customers back at the exact right moment — without relying on email, which often gets lost in crowded inboxes.
They were looking for a fully automated post-purchase flow to drive repurchases, gather reviews, and maintain brand visibility — and they also required high-converting newsletter campaigns during Black Week, one of their most important sales seasons.
Why Goodsmith chose WhatsApp & Keaz
Goodsmith needed:
Automated post-purchase communication
A simple way to collect feedback & reviews
High-converting repurchase reminders
Strong promotional reach for Black Week
A channel with significantly higher open & engagement rates than email
WhatsApp provided exactly that.
Goodsmith needed:
Automated post-purchase communication
A simple way to collect feedback & reviews
High-converting repurchase reminders
Strong promotional reach for Black Week
A channel with significantly higher open & engagement rates than email
WhatsApp provided exactly that.
Goodsmith needed:
Automated post-purchase communication
A simple way to collect feedback & reviews
High-converting repurchase reminders
Strong promotional reach for Black Week
A channel with significantly higher open & engagement rates than email
WhatsApp provided exactly that.
“WhatsApp allows us to stay close to our community. The automated journeys created with Keaz feel personal, perfectly timed, and perform far better than email ever did. The Black Week campaigns were by far our strongest to date — the results speak for themselves.”
— Goodsmith Team
The Results at a Glance
✨ Total revenue generated via WhatsApp
€62,564.71
✨ Total revenue generated via WhatsApp
€62,564.71
✨ Total revenue generated via WhatsApp
€62,564.71
📲 Subscriber growth
3855 total contacts
3163 billable contacts
📲 Subscriber growth
3855 total contacts
3163 billable contacts
📲 Subscriber growth
3855 total contacts
3163 billable contacts
💰 Total WhatsApp revenue split
Automated Journeys: €20,841.78
Newsletter Campaigns: €41,722.93
💰 Total WhatsApp revenue split
Automated Journeys: €20,841.78
Newsletter Campaigns: €41,722.93
💰 Total WhatsApp revenue split
Automated Journeys: €20,841.78
Newsletter Campaigns: €41,722.93
📈 Account-wide ROAS
63.6×
📈 Account-wide ROAS
63.6×
📈 Account-wide ROAS
63.6×
💸 ROI after all costs (Meta fees + subscription)
1676%
💸 ROI after all costs (Meta fees + subscription)
1676%
💸 ROI after all costs (Meta fees + subscription)
1676%
The results are calculated at a 3-month performance.
The results are calculated at a 3-month performance.
The results are calculated at a 3-month performance.
🔄 Part 1: Automated Journeys (€20,841.78 Revenue)
Goodsmith uses two fully automated journeys:
Goodsmith uses two fully automated journeys:
Goodsmith uses two fully automated journeys:
1️⃣ Journey 1 — First Purchase → Feedback → Repurchase
Period: Daily triggers
Total revenue: €14,310.50
CTR: up to 13.5%
Messages read: 1138+
What this journey does
Sends order confirmation
Asks for feedback
Offers a small incentive to trigger the next purchase
Creates a “second touchpoint” that moves customers into the next buying cycle
1️⃣ Journey 1 — First Purchase → Feedback → Repurchase
Period: Daily triggers
Total revenue: €14,310.50
CTR: up to 13.5%
Messages read: 1138+
What this journey does
Sends order confirmation
Asks for feedback
Offers a small incentive to trigger the next purchase
Creates a “second touchpoint” that moves customers into the next buying cycle
1️⃣ Journey 1 — First Purchase → Feedback → Repurchase
Period: Daily triggers
Total revenue: €14,310.50
CTR: up to 13.5%
Messages read: 1138+
What this journey does
Sends order confirmation
Asks for feedback
Offers a small incentive to trigger the next purchase
Creates a “second touchpoint” that moves customers into the next buying cycle
2️⃣ Journey 2 — Second Purchase / Customer Bond
Period: Daily triggers
Total revenue: €6,531.28
CTR: up to 15.7%
Messages read: 852+
What this journey does
Collects product feedback after the second order
Creates trust & brand loyalty
Sends a follow-up after ~55 days
Encourages another repurchase
This journey generates “attributed revenue” — meaning customers who engage with the journey return for another purchase within the next 30 days.
2️⃣ Journey 2 — Second Purchase / Customer Bond
Period: Daily triggers
Total revenue: €6,531.28
CTR: up to 15.7%
Messages read: 852+
What this journey does
Collects product feedback after the second order
Creates trust & brand loyalty
Sends a follow-up after ~55 days
Encourages another repurchase
This journey generates “attributed revenue” — meaning customers who engage with the journey return for another purchase within the next 30 days.
2️⃣ Journey 2 — Second Purchase / Customer Bond
Period: Daily triggers
Total revenue: €6,531.28
CTR: up to 15.7%
Messages read: 852+
What this journey does
Collects product feedback after the second order
Creates trust & brand loyalty
Sends a follow-up after ~55 days
Encourages another repurchase
This journey generates “attributed revenue” — meaning customers who engage with the journey return for another purchase within the next 30 days.
💌 Part 2: Newsletter Campaigns (Total €41,722.93)
All newsletters were sent on a single day each, to existing contacts
All newsletters were sent on a single day each, to existing contacts
All newsletters were sent on a single day each, to existing contacts
1️⃣ Black Week Partner Newsletter
Revenue: €11,263.85
Offer included:
10% off €100
15% off €150
Exclusive partner VIP information
Friendly, community-oriented tone
1️⃣ Black Week Partner Newsletter
Revenue: €11,263.85
Offer included:
10% off €100
15% off €150
Exclusive partner VIP information
Friendly, community-oriented tone
1️⃣ Black Week Partner Newsletter
Revenue: €11,263.85
Offer included:
10% off €100
15% off €150
Exclusive partner VIP information
Friendly, community-oriented tone
2️⃣ Black Friday Reiter Newsletter
Revenue: €7,509.09
Offer included:
Same tiered 10/15% discount
“You’re part of the Goodsmith community” wording
Perfect for refilling accessories & tools
2️⃣ Black Friday Reiter Newsletter
Revenue: €7,509.09
Offer included:
Same tiered 10/15% discount
“You’re part of the Goodsmith community” wording
Perfect for refilling accessories & tools
2️⃣ Black Friday Reiter Newsletter
Revenue: €7,509.09
Offer included:
Same tiered 10/15% discount
“You’re part of the Goodsmith community” wording
Perfect for refilling accessories & tools
3️⃣ Partner VIP Sale 2025 — Only for Registered Partners
Revenue: €22,949.99
Offer included:
20% partner discount + extra 20%
Early VIP access before Black Friday crowd
Campaign ended at midnight
This became Goodsmith’s single strongest newsletter campaign of the year.
3️⃣ Partner VIP Sale 2025 — Only for Registered Partners
Revenue: €22,949.99
Offer included:
20% partner discount + extra 20%
Early VIP access before Black Friday crowd
Campaign ended at midnight
This became Goodsmith’s single strongest newsletter campaign of the year.
3️⃣ Partner VIP Sale 2025 — Only for Registered Partners
Revenue: €22,949.99
Offer included:
20% partner discount + extra 20%
Early VIP access before Black Friday crowd
Campaign ended at midnight
This became Goodsmith’s single strongest newsletter campaign of the year.
Costs & Efficiency
Total Stripe payments (subscription + Meta fees)
€3,522.58
Total Stripe payments (subscription + Meta fees)
€3,522.58
Total Stripe payments (subscription + Meta fees)
€3,522.58
ROAS
Revenue / Meta fees → 63.6× ROAS
ROAS
Revenue / Meta fees → 63.6× ROAS
ROAS
Revenue / Meta fees → 63.6× ROAS
ROI
(Revenue – Total costs) / Total costs → 1676% ROI
Meaning: 👉 Every €1 invested returned €16.76.
ROI
(Revenue – Total costs) / Total costs → 1676% ROI
Meaning: 👉 Every €1 invested returned €16.76.
ROI
(Revenue – Total costs) / Total costs → 1676% ROI
Meaning: 👉 Every €1 invested returned €16.76.
What’s Next
Based on these results, Goodsmith is now expanding:
More newsletter automations before peak seasons
More granular segmentation (e.g. product categories, horse type, usage frequency)
Advanced winback journeys
Automated “tool replacement reminders” based on product lifecycle
The foundation is in place — now it’s about scaling the channel.
Based on these results, Goodsmith is now expanding:
More newsletter automations before peak seasons
More granular segmentation (e.g. product categories, horse type, usage frequency)
Advanced winback journeys
Automated “tool replacement reminders” based on product lifecycle
The foundation is in place — now it’s about scaling the channel.
Based on these results, Goodsmith is now expanding:
More newsletter automations before peak seasons
More granular segmentation (e.g. product categories, horse type, usage frequency)
Advanced winback journeys
Automated “tool replacement reminders” based on product lifecycle
The foundation is in place — now it’s about scaling the channel.
📱 Experience Goodsmith’s WhatsApp Journey firsthand at https://good-smith.com/