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How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys

How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys

How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys

How Prestigue achieved 22.7x ROAS and 36% engagement through automated WhatsApp Journeys

Within just four months, the brand generated €40,000+ in attributed revenue, collected nearly 2,800 WhatsApp subscribers, and achieved a 5.98% CTR — all fully automated.

Within just three months, Prestige achieved a 22.7× ROAS and generated €10,614 in attributed revenue through automated WhatsApp Journeys — turning customer conversations into measurable growth.

Open rate

Open rate

Open rate

80–90%

80–90%

80–90%

80–90%

80–90%

(vs. 45% industry avg.)

Attributed Revenue

Attributed Revenue

Attributed Revenue

€7,990.40

€7,990.40

€7,990.40

€7,990.40

€7,990.40

Calculated ROAS

Calculated ROAS

Calculated ROAS

22.7x

22.7x

22.7x

22.7x

22.7x

Industry

Fragrance & Beauty (Premium perfume brand)

Company description

Prestigue is a German D2C fragrance label known for elegant, long-lasting scents that blend craftsmanship with modern minimalism. The brand focuses on emotional storytelling, high-quality ingredients, and a direct connection with its community.

Company size

10–15 employees

Website

prestigue.de

Use case

Full post-purchase lifecycle automation via WhatsApp

Business need

Strengthen customer retention, increase repeat order rates, and create a personalized customer experience without additional manual workload.

Messaging channel

WhatsApp

Campaign Overview

Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:


  1. Journey A – First Purchase → Feedback → Repurchase

    Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.

  2. Journey B – Second Purchase / Customer Bond
    Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.


Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.

Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:


  1. Journey A – First Purchase → Feedback → Repurchase

    Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.

  2. Journey B – Second Purchase / Customer Bond
    Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.


Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.

Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:


  1. Journey A – First Purchase → Feedback → Repurchase

    Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.

  2. Journey B – Second Purchase / Customer Bond
    Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.


Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.

Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:


  1. Journey A – First Purchase → Feedback → Repurchase

    Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.

  2. Journey B – Second Purchase / Customer Bond
    Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.


Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.

Prestigue built a complete post-purchase automation ecosystem using Keaz’s WhatsApp Journey Builder:


  1. Journey A – First Purchase → Feedback → Repurchase

    Designed to onboard new buyers, collect feedback, and re-engage customers with a 20% discount code (“WA20”) if they hadn’t repurchased after 30 days.

  2. Journey B – Second Purchase / Customer Bond
    Focused on rewarding loyal customers with personalized thank-you messages, product feedback prompts, and a 15% discount code (“LOYAL15”) for future purchases.


Together, these automations created a continuous customer communication loop — from first-time buyer to brand loyalist.

Company Challenge & Testimonial

Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.

Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.

Before using Keaz, Prestigue relied on email marketing, which delivered low open rates and limited re-engagement. The brand needed a faster, more personal way to stay connected with fragrance enthusiasts and reward loyalty — without scaling manual effort.

“Keaz helped us turn customer relationships into real conversations. Every message feels personal, not automated — and customers actually reply. The loyalty results and engagement rates have been outstanding.”

— Prestigue Team

Campaign Setup

Journey A – First Purchase → Feedback → Repurchase

Trigger:

  • Shopify “New Contact Purchase” event

Messages:

  • Order confirmation and warm welcome

  • Feedback request after 7 days (“Are you happy with your fragrances?”)

  • Reactivation message after 30 days with 20% off code WA20 and a shop link

Performance:

  • 738 runs

  • 704 deliveries

  • 553 reads (78% read rate)

  • Conversion data not fully tracked yet, but strong engagement indicators.

Journey B – Second Purchase / Customer Bond

Trigger:

  • Shopify “Existing Contact Purchase” event

Messages:

  • Personalized thank-you message

  • Loyalty incentive message with 15% discount code LOYAL15

  • Optional follow-up asking about scent preferences

Performance:

  • 108 runs

  • 95% delivery rate

  • 36.04% CTR

  • €7,990.40 attributed revenue

  • 23% block-level CTR within the discount message

Results & Benchmark Comparison

Prestigue’s WhatsApp campaigns outperformed industry averages across all engagement metrics.

Metrics

Metrics

Metrics

Open Rate

Open Rate

Open Rate

CTR

CTR

CTR

ROAS

ROAS

ROAS

Delivery Rate

Delivery Rate

Delivery Rate

Prestigue

Prestigue

Prestigue

80–90%

80–90%

80–90%

36%

36%

36%

22.7x

22.7x

22.7x

95%

95%

95%

Industry Benchmark (Email/Chat)

Industry Benchmark (Email/Chat)

Industry Benchmark

Industry Benchmark (Email/Chat)

Industry

45–55%

45–55%

45–55%

12–15%

12–15%

12–15%

8–10x

8–10x

8–10x

85–90%

85–90%

85–90%

Lift

Lift

Lift

+65%

+65%

+65%

+140%

+140%

+140%

+130%

+130%

+130%

+10%

+10%

+10%

💡 These results confirm that WhatsApp automation outperforms email both in visibility and conversion — particularly for D2C beauty and fragrance brands.

ROAS Calculation

Meta Fees (WhatsApp message cost): €352.00

Attributed Revenue (Customer Bond Journey): €7,990.40


ROAS=7,990.40352=22.7\text{ROAS} = \frac{7,990.40}{352} = 22.7

ROAS=3527,990.40=22.7

→ ROAS = 22.7x


That means every €1 spent on WhatsApp message delivery generated €22.70 in direct revenue — more than double the average conversational commerce benchmark (8–10x).


Including the estimated reactivation revenue from the Feedback & Repurchase Journey, the combined ROAS across both Journeys is likely around 25x.

Why It Worked

  • Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.

  • Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.

  • Personalization: Dynamic variables (first name, discount code) made every message feel unique.

  • Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.

  • Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.

  • Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.

  • Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.

  • Personalization: Dynamic variables (first name, discount code) made every message feel unique.

  • Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.

  • Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.

  • Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.

  • Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.

  • Personalization: Dynamic variables (first name, discount code) made every message feel unique.

  • Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.

  • Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.

  • Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.

  • Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.

  • Personalization: Dynamic variables (first name, discount code) made every message feel unique.

  • Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.

  • Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.

  • Lifecycle coverage: Both Journeys ensured no customer dropped off between purchase and repurchase.

  • Timely, human-like automation: Messages reached customers exactly when interest and trust were highest.

  • Personalization: Dynamic variables (first name, discount code) made every message feel unique.

  • Brand tone: Prestigue’s warm, elegant copy turned automation into emotional engagement.

  • Simple, measurable incentives: Unique discount codes (LOYAL15, WA20) provided clear attribution.

📱 Experience Prestigue’s WhatsApp Journeys at prestigue.de and see how automation can feel personal.

What’s Next

After seeing exceptional results from both Journeys, Prestigue plans to:


  • Launch seasonal WhatsApp campaigns for limited-edition scents,

  • Add AI-driven feedback analysis for open-text responses, and

  • Build a VIP loyalty program exclusively via WhatsApp.


With Keaz, Prestigue is transforming every customer interaction into a lasting connection — one message at a time.

©2025 Pocket Agency GmbH

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©2025 Pocket Agency GmbH

Datenschutzbestimmungen

Help center

Nutzungsbedingungen

Impressum