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Within just four months, Genuine Haircare transformed its post-purchase communication through automated WhatsApp Journeys. The brand generated over €1,240 in attributed revenue, achieved an average 24% CTR, and collected more than 3,300 WhatsApp subscribers — all while staying true to its calm, authentic brand voice.
Company Challenge & Testimonial
Before Keaz, Genuine Haircare relied mainly on email communication, which often went unnoticed in customers’ inboxes.
For a brand built on personal relationships and salon-quality expertise, this lacked the immediacy and warmth needed to stay connected.
“Our brand stands for honesty and care — and Keaz helps us communicate exactly that. Every WhatsApp message feels personal, just like a conversation in the salon. It’s our way of staying close to our customers — naturally, without pressure.”
— Jörg Wilken, Founder of Genuine Haircare
Campaign Goal
The main objective was to build a stronger post-purchase experience by automating genuine, human communication.
From order confirmation to feedback and reactivation, every message was designed to reflect Genuine’s natural tone — thoughtful, personal, and never intrusive.
Campaign Setup
Abandoned Checkout Journey
Triggered when a customer leaves the checkout without completing the order.
Personalized reminder crafted in Genuine’s warm, calm tone
CTR: 70.3% (first message), 48% (follow-up)
Second Purchase / Customer Bond Journey
A short post-purchase flow thanking customers and keeping the conversation open.
Messages Delivered: 702
Reads: 585
Journey Completion: 100%
First Purchase → Feedback → Repurchase Journey
A 3-step automation connecting every stage after purchase:
Order Confirmation
Feedback Request
Reactivation after 30 days with a tailored comeback message
Messages Delivered: 1,333
Reads: 1,052
Engagement Rate: 70.8%
Campaign Results
Over the course of four months, Genuine Haircare achieved:
€1,242.45 in attributed revenue
3,336 WhatsApp subscribers collected
24% average CTR across all Journeys
1.24x ROAS (based on total Meta + Stripe spend)
70.8% engagement rate on the Repurchase Journey
Fully automated setup integrated with Shopify
Every WhatsApp message feels like a one-on-one conversation — reflecting Genuine Haircare’s philosophy of well-aging, not anti-aging: beauty that adapts to life, not the other way around.
📱Experience Genuine Haircare’s WhatsApp Journey firsthand at genuine-haircare.de
What’s Next
Following the success of its WhatsApp Journeys, Genuine Haircare plans to:
Launch Well-Aging product campaigns via WhatsApp
Connect loyalty rewards (“genuine Coins”) directly to subscriber engagement
Expand personalized Journeys with product-based recommendations
The next step: turning every subscriber into a long-term Genuine advocate — for honest care that lasts a lifetime.