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How Fidelis Dog turns first-time buyers into loyal customers through WhatsApp automation
How Fidelis Dog turns first-time buyers into loyal customers through WhatsApp automation
How Fidelis Dog turns first-time buyers into loyal customers through WhatsApp automation
How Fidelis Dog turns first-time buyers into loyal customers through WhatsApp automation
How Fidelis Dog turns first-time buyers into loyal customers through WhatsApp automation
Within just four months, the brand generated €40,000+ in attributed revenue, collected nearly 2,800 WhatsApp subscribers, and achieved a 5.98% CTR — all fully automated.
Generated Revenue
Generated Revenue
Generated Revenue
€40,074.57
€40,074.57
€40,074.57
€40,074.57
€40,074.57
CTR
CTR
CTR
5.98%
5.98%
5.98%
5.98%
5.98%
Subscribers Gained
Subscribers Gained
Subscribers Gained
2,794
2,794
2,794
2,794
2,794
Industry
Pet Supply (Premium natural dog food & supplements)
Company description
Fidelis Dog is a German D2C brand offering high-quality, gently air-dried dog food and supplements made from 100% natural ingredients. The brand stands for transparency, species-appropriate nutrition, and uncompromising product quality.
Company size
10–20 employees
Website
fidelis.dog
Use case
Automated post-purchase Journeys via WhatsApp
Business need
Strengthen post-purchase engagement and increase repeat orders
Messaging channel
Fidelis Dog
Fidelis Dog activated the Keaz Welcome Journey, an automated WhatsApp sequence triggered right after a purchase on Shopify.
If a customer shares their phone number at checkout, they automatically enter a series of personalized WhatsApp messages that:
Confirm the order,
Thank the customer for their trust,
Request feedback post-delivery, and
Reactivate them later with a tailored discount code.
The entire setup took less than an hour — thanks to Keaz’s visual Journey Builder and Shopify integration — and required no technical knowledge.
Fidelis Dog activated the Keaz Welcome Journey, an automated WhatsApp sequence triggered right after a purchase on Shopify.
If a customer shares their phone number at checkout, they automatically enter a series of personalized WhatsApp messages that:
Confirm the order,
Thank the customer for their trust,
Request feedback post-delivery, and
Reactivate them later with a tailored discount code.
The entire setup took less than an hour — thanks to Keaz’s visual Journey Builder and Shopify integration — and required no technical knowledge.
Fidelis Dog activated the Keaz Welcome Journey, an automated WhatsApp sequence triggered right after a purchase on Shopify.
If a customer shares their phone number at checkout, they automatically enter a series of personalized WhatsApp messages that:
Confirm the order,
Thank the customer for their trust,
Request feedback post-delivery, and
Reactivate them later with a tailored discount code.
The entire setup took less than an hour — thanks to Keaz’s visual Journey Builder and Shopify integration — and required no technical knowledge.
Company Challenge & Testimonial
Before Keaz, Fidelis Dog relied mainly on email, which struggled to generate meaningful engagement among mobile-first customers. The team wanted a faster, more conversational way to connect with buyers and nurture long-term loyalty.
Before Keaz, Fidelis Dog relied mainly on email, which struggled to generate meaningful engagement among mobile-first customers. The team wanted a faster, more conversational way to connect with buyers and nurture long-term loyalty.
Before Keaz, Fidelis Dog relied mainly on email, which struggled to generate meaningful engagement among mobile-first customers. The team wanted a faster, more conversational way to connect with buyers and nurture long-term loyalty.
Before Keaz, Fidelis Dog relied mainly on email, which struggled to generate meaningful engagement among mobile-first customers. The team wanted a faster, more conversational way to connect with buyers and nurture long-term loyalty.
Before Keaz, Fidelis Dog relied mainly on email, which struggled to generate meaningful engagement among mobile-first customers. The team wanted a faster, more conversational way to connect with buyers and nurture long-term loyalty.
“With Keaz, we’ve built a direct connection to our customers’ hearts — and their WhatsApp inboxes. The automation feels human and personal, not like a marketing blast. It’s now one of our strongest retention channels.”
— Fidelis Dog Team
Campaign Goal
The main objective was to build stronger retention and repeat purchases by automating personalized communication from the moment of first purchase. WhatsApp’s immediacy and conversational tone made it the perfect fit for Fidelis Dog’s premium, trust-driven brand.
The main objective was to build stronger retention and repeat purchases by automating personalized communication from the moment of first purchase. WhatsApp’s immediacy and conversational tone made it the perfect fit for Fidelis Dog’s premium, trust-driven brand.
The main objective was to build stronger retention and repeat purchases by automating personalized communication from the moment of first purchase. WhatsApp’s immediacy and conversational tone made it the perfect fit for Fidelis Dog’s premium, trust-driven brand.
The main objective was to build stronger retention and repeat purchases by automating personalized communication from the moment of first purchase. WhatsApp’s immediacy and conversational tone made it the perfect fit for Fidelis Dog’s premium, trust-driven brand.
The main objective was to build stronger retention and repeat purchases by automating personalized communication from the moment of first purchase. WhatsApp’s immediacy and conversational tone made it the perfect fit for Fidelis Dog’s premium, trust-driven brand.
Campaign Setup
The Welcome Journey included four message stages:
Order Confirmation: Friendly “Thank you” message and delivery information.
Feedback Check-In: Sent 7 days later, asking if everything arrived and if the customer was satisfied.
Review Request: Encouraged the customer to leave an online review.
Reactivation Message: Sent 30 days after the initial purchase, including a personalized 10% discount code.
Each message was automatically scheduled with natural pauses to maintain a genuine, non-intrusive experience.
The Welcome Journey included four message stages:
Order Confirmation: Friendly “Thank you” message and delivery information.
Feedback Check-In: Sent 7 days later, asking if everything arrived and if the customer was satisfied.
Review Request: Encouraged the customer to leave an online review.
Reactivation Message: Sent 30 days after the initial purchase, including a personalized 10% discount code.
Each message was automatically scheduled with natural pauses to maintain a genuine, non-intrusive experience.
The Welcome Journey included four message stages:
Order Confirmation: Friendly “Thank you” message and delivery information.
Feedback Check-In: Sent 7 days later, asking if everything arrived and if the customer was satisfied.
Review Request: Encouraged the customer to leave an online review.
Reactivation Message: Sent 30 days after the initial purchase, including a personalized 10% discount code.
Each message was automatically scheduled with natural pauses to maintain a genuine, non-intrusive experience.
Campaign Results
Over the course of four months, Fidelis Dog achieved:
€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone
Over the course of four months, Fidelis Dog achieved:
€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone
Over the course of four months, Fidelis Dog achieved:
€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone
📱 Experience Fidelis Dog’s WhatsApp Journey firsthand at fidelis.dog
What’s Next
Following the success of its Welcome Journey, Fidelis Dog plans to:
Launch seasonal product campaigns via WhatsApp
Integrate a loyalty program for repeat buyers
Add personalized reorder reminders based on typical consumption patterns
Their next milestone: turning every subscriber into a lifelong Fidelis advocate.
Following the success of its Welcome Journey, Fidelis Dog plans to:
Launch seasonal product campaigns via WhatsApp
Integrate a loyalty program for repeat buyers
Add personalized reorder reminders based on typical consumption patterns
Their next milestone: turning every subscriber into a lifelong Fidelis advocate.
Following the success of its Welcome Journey, Fidelis Dog plans to:
Launch seasonal product campaigns via WhatsApp
Integrate a loyalty program for repeat buyers
Add personalized reorder reminders based on typical consumption patterns
Their next milestone: turning every subscriber into a lifelong Fidelis advocate.