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How EFFECT® energizes its customer relationships through WhatsApp automation

Within just three months of collaboration with Keaz, EFFECT®, part of MBG International Premium Brands, established a new direct communication channel with its customers — using WhatsApp automation to strengthen engagement and drive repurchases.

Across this short time frame, the brand generated €3,648.66 in attributed revenue, gathered over 6,800 WhatsApp subscribers, and set the foundation for long-term loyalty — all while staying true to EFFECT®’s vibrant, performance-driven identity.

Generated Revenue

€3,648.66

Campaign Duration

3 months

Subscribers Gained

6,866

Industry

Beverage (Energy Drinks & Functional Drinks)

Company description

EFFECT® is a global energy drink brand from MBG International Premium Brands GmbH, headquartered in Paderborn, Germany. Known for its bold “dots” design, EFFECT® combines premium taste and lifestyle branding with high-energy performance. Distributed in more than 50 countries, the brand stands for drive, quality, and modern self-expression — “Energy. The Next Level.”

Company size

250+ employees

Website

mbgglobal.com/en/effect-classic-energy

Use case

Automated post-purchase journeys via WhatsApp

Business need

Create an always-on communication loop to build retention and brand affinity

Messaging channel

Company Challenge & Testimonial

Before Keaz, MBG mainly relied on social media and retail campaigns to reach its consumers. These channels were effective for awareness — but lacked direct, one-to-one engagement or feedback loops.

“WhatsApp gives us a way to connect with our fans instantly and authentically. With Keaz, we’re building a real community around EFFECT® — not just sending messages, but having conversations.”

— Daniel Gargala, MBG International Premium Brands GmbH

Campaign Goal

The goal was to automate personalized post-purchase communication that mirrors EFFECT®’s dynamic brand experience — fast, direct, and unmistakably on-brand.

Campaign Results

Over the course of four months, Fidelis Dog achieved:

€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone

Over the course of four months, Fidelis Dog achieved:

€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone

Over the course of four months, Fidelis Dog achieved:

€40,074.57 in attributed revenue
2,794 WhatsApp subscribers collected
5.98% CTR and 79.9% open rate
48% Journey completion rate — showing strong engagement throughout all touchpoints
A 17.6% CTR on the reactivation message alone

📱 Experience EFFECT®’s WhatsApp Journey firsthand at mbgglobal.com/en/effect-classic-energy

What’s Next

Following the success of its first three months with Keaz, MBG plans to: